WHAT IS THE MAIN CONCERN FOR CPG COMPANIES IN 2025?
Inflation remains persistent despite receding from previous highs. The fluctuating price of a dozen eggs has earned the grocery staple the nickname the “eggs index.” Recently, the cost of necessities like eggs and fuel has decreased, but core inflation and consumer anxiety remain high. The uncertainty of tariffs is sure to add inflationary pressure to the already challenging and turbulent economic forecast for 2025.
In a recent survey from Bain & Company, executives from leading CPG companies were asked about their top challenges for 2025. Heading the list was a growing concern of increased competition for shoppers, followed by decreased consumer spending, increased pressure from retailers, and the inflated cost of raw materials, which lingered as their top concern from last year.
Increased competition for shoppers who are spending less while retailers are battling for lower prices reflects the macro-environment. However, consumer-focused CPG companies have proven retail growth is still possible. With a data-driven approach to sales execution, agile brands can meet the growing demands of the modern consumer by being prepared before they even approach the shelf.
With a suite of the latest AI-driven tools, CPG companies can boost sales and meet their “Perfect Store” goals. AI introduces countless time-saving benefits, including error detection, task automation, and streamlining supply-chain processes. The CPG companies leading the industry this year will embrace a more digital-focused, AI-driven business model that allows them to optimize retail execution and prioritize customer satisfaction, which, in turn, drives sales. With AI-driven solutions, reps expedite achieving their “Perfect Store” goals and gain the ability to shift their focus on critical tasks that drive sales growth.
ROP Drives Sales Growth
Leverage AI-based processing of macro and granular data sources for total clarity in every territory with StayinFront’s Retail Optimization Platform (ROP). ROP puts reps in the best position to maximize ROI, helps them to identify stores with the greatest opportunities for growth, and highlights ways to sell more during every store visit.
Minimize Driving, Maximize Sales
The AI-enhanced StayinFront Dynamic Routing tool allows reps to plan a complete day of calls and prioritize the route with the highest opportunity for ROI, streamlining retail execution and saving time. Dynamic Routing determines the most effective route to minimize drive time and maximize sales. By analyzing the StayinFront Retail Data Insight (RDI) Size-of-Prize and Predictive Analytics® calculations and quantifying the dollar value of visiting each store, Dynamic Routing uses mapping systems to establish geographic clusters. The route is dynamically modified directly through the TouchCG® calendar for precise, seamless execution and team communication.
IR Efficiency Made Easy
Enhance in-store efficiency in seconds! Innovative image recognition (IR) improves the quality and accuracy of shelf audits. With On Device Neural Network (ODNN), StayinFront’s on-device digital image recognition (IR) interface, teams can process images directly on their devices. This eliminates the time it takes to send pictures to the server and boosts productivity. Teams can also leverage IR with Interactive Shelf to virtually identify incorrect placements and missing items while capturing immediate feedback. These insights can be used to create a reverse planogram to track various metrics, such as identifying competitor share and changes to the shelf over time, improving in-store performance.
Predicted to Impress
Leverage tailored predictive modeling techniques powered by machine learning with StayinFront RDI Predictive Analytics®. Generate store-level alerts to help maximize Size-of-Prize opportunities and optimize store segmentation for developing markets where POS data is not available. Create new possibilities to drive sales using key insights carefully parsed from the information your business has already collected about your target market.
Know More. Do More. Sell More.
In 2025, competition for customers with limited time and resources will be tense. AI-powered solutions from StayinFront help your brand Know More, Do More, and Sell More, driving growth and efficiency at every opportunity in-store and at the shelf. Get ahead in the era of AI with digital-driven solutions that enhance retail execution. Contact a StayinFront representative to learn more.
