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THE IMPORTANCE OF PRICE TAG PLACEMENT From the manufacturer’s point of view, price tags play an important role. They inform the customer about the value of the product, and what’s more, they play a key promotional role. Promotional price tags often differ in color,...

DRIVING CPG SALES GROWTH IN CHALLENGING TIMES – OPPORTUNITY #2 Consumer goods retail teams are facing a perfect storm of factors affecting their ability to deliver sustained sales growth and improve shopper experiences. Disrupted supply chains, soaring inflation,...

DRIVE SALES GROWTH WITH IMAGE RECOGNITION   There are a handful of global issues that consumer goods companies have faced in recent years that hindered their retail execution in store, such as the coronavirus pandemic, the UK leaving the European Union, and the...