STAYINFRONT AUGMENT®: HOW AUGMENT® ADDRESSES PAIN POINTS FOR PACKAGING COMPANIES

Augmented Reality (AR) is a powerful selling tool that’s changing the game and boosting sales for packaging companies. AR eases the customer journey, streamlines sustainability goals, and saves time and money in the process.

Easing the Customer Journey with AR
During the sign-off process of packaging artwork, customers need to see the flat artwork made into a physical mock-up to ensure their designs have the correct orientation and the flow assists the customer journey. StayinFront Augment® allows clients to see their products as 3D models, negating the need to produce physical mock-ups. Clients can interact with their mock-up digitally, ensuring that the finished design, color, and customer messaging are clear and correct. Avoid costly, embarrassing mistakes like a brand name being printed upside down by reviewing a 3D-rendered finished product on a phone or tablet and seeing it placed, to scale, in its actual environment.

Sparing Resources, Saving Costs
The concept of Augmented Reality may sound extravagant, but this new technology can help your team cut costs. Bypassing the need to create several rounds of physical mock-ups reduces material waste, saving your business money. It also negates the need for obsolete, electricity-hungry machinery and its maintenance, freeing your team to focus on increasing sales rather than making amendments to artwork and displays. With AR, you can use 3D models to create a perfect display the first time by ensuring all the components fit together before they are manufactured, sparing the cost of excess resources. Additionally, your business can spare precious time, money, and logistics resources by skipping the extra step of sending the mock-ups to retailers.

Driving Efficiency with AR
In some cases, the product the customer buys in-store is merchandised into a Shelf-Ready Pack (SRP) or display unit for ease of shelf refill. In addition to checking the design, the SRP needs to be checked for fit on the shelves during the sign-off process. This allows the required quantity of products to be packed as efficiently as possible. Using AR and deploying a 3D model to check the SRP and calculate the number of products that can be packed can save weeks in the New Product Development (NPD) process. This ensures the products hit the shelves as quickly as possible and increases efficiency for packaging companies.

Creating a More Sustainable Future
Most retailers have merchandise centers where NPD products are sent during the onboarding process. Merchandise centers are designed and staged to look like a real retail store but don’t have any customers. The centers are where retailers test out new racking layouts and product planograms for stores of the future. AR and 3D models can be used to place the products on a shelf, negating the need to send physical products to each and every retailer, saving the time and cost to mock up and send these items. Reducing this waste helps your bottom line and progresses your business’s sustainability efforts, which can create incentives for environmentally conscious partners and consumers alike.

Experience Immersive Technology
Augmented Reality is the key to boosting sales for packaging companies. Without excess time, money, and wasted resources blocking the way, AR can help your business progress toward your retail execution goals in 2025.

Visualize Sales Growth with Innovative AR
Learn how AR can super-charge your sales in 2025. Contact an Augment® representative to get started today!