Leadership Perspectives

Alex Alexandrou

Chief Information Officer
LIXIL

Alex Alexandrou is a seasoned IT and business executive with extensive experience across multiple industries. His roles have spanned substantial multicultural, multidisciplinary enterprises worldwide, including Europe, North America, and the Asia-Pacific region.

Over the years, Alex has worked with businesses of various sizes, from small and medium-sized enterprises to large corporations and across different ownership structures, including private equity firms such as Bain Capital, Goldman Sachs, and JW Childs Associates, as well as privately owned and large publicly traded global organizations like Newell Brands and LIXIL Group. Alex has successfully led organizations through major digital and business transformations and cloud initiatives, modernizing their market approaches and securing competitive advantages over industry rivals.

Alex specializes in developing and implementing digital strategies that closely align with business objectives. His expertise includes consolidating platforms, applications, and network infrastructures into unified enterprise solutions. This leads to significant and consistent reductions in operational costs while boosting productivity and enabling IT organizations to become an integral part of business growth.

Additionally, Alex is a veteran in private equity mergers and acquisitions, having successfully assisted in executing over $2 billion in business transactions.

Hello Alex. You have extensive experience in the C-Suite, delivering on digital transformation and leveraging AI in the durable goods space. You indicated that a successful digital transformation project starts with a strategy. Let’s expand on this theme.
A clearly defined Information Technology strategy is crucial for any CIO to achieve success. It serves as the roadmap of activities that must be aligned with the overall business strategy and real business goals and objectives. During my tenure at LIXIL, I spent the first 90 days listening to the Executive Leadership team to identify opportunities within IT and, more importantly, understand the business’s direction and growth plans for the next three to five years. It was also essential to hear from key personnel across various disciplines and assess the existing talent, platforms, and technology stack within the organization.

From this understanding, we drafted a strategy that included the creation of the five pillars of IT. In addition to Business Systems and Network Infrastructure, we introduced three new areas of focus:

1) Digital and Consumer Engagement: This initiative was based on a business strategy to better understand our consumers and transition from a predominantly B2B model to a more balanced B2B and B2C approach.

2) IT Supply Chain and Manufacturing: This pillar was created based on business priorities, focusing on streamlining the supply chain, reducing costs, and improving productivity in manufacturing through Industry 4.0 and predictive AI solutions.

3) Change Management and Governance: As a publicly traded organization, we formulated this pillar within IT to better govern software development and platform changes, ensuring higher levels of compliance.

This strategic framework allowed us to align IT initiatives with the business’s overall goals, enhancing efficiency and supporting growth.

VISION
Empower High Growth Rate
-Provide Platform
-Technology & Services
-Enable Marketing & Sales Initiatives and Synergies
-Drive Consumer, Brand and Product Awareness

Build on Shared Services
-Contributing vs. Supporting
-Implementing vs. Addressing

Grow Strategic Partnerships
-Internal – Business Functions
-External – Vendors & Business Partners

SUCCESS
A successful Information Technology department exhibits several key characteristics and attributes that align with the overall goals of the business. It provides proactive technology and innovation, enabling operational efficiency, demonstrating high agility and flexibility, and maintaining a user-centric approach. Additionally, it prioritizes scalability and future-readiness, serves as a business enablement organization, and, most importantly, is an integral part of the business and its future growth.

DELIVERABLES
Deliverables are evaluated based on various variables and dimensions, including:

  • Were they delivered on time and within budget?
  • Did they meet the business requirements?
  • Have they contributed to streamlining business processes?
  • Have they improved productivity?
  • Were they adopted and utilized extensively by the business?
  • Did they provide a return on investment (ROI) in terms of effort and cost?

These examples illustrate how success can be assessed in business platforms, systems, or IT-related services.

You mentioned understanding the business and getting involved in the details.
Understanding the business at a granular level and getting involved in the details are crucial for aligning IT initiatives with real business needs but also with the overall business strategy and direction. This approach ensures that IT strategies and solutions are not just high-level directives but are tailored to the specific operational requirements and challenges of the organization, and they are meaningful to the business. By diving deep into the nuances of the business, IT leaders can identify gaps, inefficiencies, and opportunities and make adjustments that might be overlooked with a broader perspective. This comprehensive understanding facilitates the development of IT solutions that improve productivity, drive efficiency and expenditure reductions, revenue growth, and ultimately support the overarching organization with its fiscal goals and obligations.
How do the Pillars of IT help to enhance support for both the project and customer success?
The organizational structure of Information Technology, often referred to as IT Pillars, is a crucial element for delivering IT services effectively. It’s essential to build an organization that aligns with the business direction. For instance, in a B2B organization shifting its strategy to engage more directly with consumers, establishing an IT Pillar reporting directly to the CIO, specializing in technologies such as CRM, e-commerce, consumer journey, and targeted email campaigns, would be beneficial. This will help put the right focus on the consumers, better understanding their needs and improving their experience with us while increasing the company’s revenue.
What are some of the keys or takeaways to proper project governance?
Effective project governance is crucial for ensuring projects align with organizational objectives, stay on timeframe and budget, and deliver expected outcomes. Here are some key takeaways for achieving this:

Clear Objectives: Define and document the project objectives and scope to ensure everyone involved, especially from the business, understands what needs to be achieved and prevent scope creep.

Robust Communication: Maintain open and transparent communication across all levels of the initiative. Regular updates, status reports, and meetings help keep stakeholders informed and aligned. Most importantly, this fosters trust.

Governance: Establish a governance structure and committee with clear roles, responsibilities, and decision-making processes. Equally important is the assignment of project sponsors, stakeholders, and project managers.

Risk Management: Ensure the project governance process includes the ability to identify, assess, mitigate, and monitor risks throughout the project lifecycle. This involves identifying risk areas before they occur, having a contingency plan in place, and promptly addressing any issues that arise.

Adaptability and Flexibility: Projects should be adaptable to changes in business priorities, market conditions, or stakeholder requirements. Flexibility enables agile responses to emerging risks, challenges and/or opportunities.

Other important elements would be resource management, monitoring and control, documentation, quality assurance, and, finally, post-project evaluation or project closure.

How did you leverage AI machine learning as a component of digital transformation?
Currently, two types of AI technology have begun to play a part in the Corporate Level Information Technology Platforms. Those are:

Generative AI: Generative AI refers to systems that are designed to create new content, such as text, images, or audio, that is similar to what a human might produce under similar circumstances and information.

Predictive AI: Predictive AI, on the other hand, focuses on making predictions or forecasts based on historical data. This is usually a large amount of accurate information that systems use to analyze patterns in the data to make educated guesses about future outcomes. Predictive AI is commonly used in applications like financial forecasting, manufacturing sales forecasting, and many more. It can also be used for personalized recommendations in e-commerce or content platforms.

 

How does your experience in durable goods transfer to the fast-moving consumer products (FMCG) space?
Understanding supply chain intricacies is crucial in both sectors, but fast-moving consumer goods (FMCG) typically involve faster inventory turnover and greater demand fluctuations. Additionally, both sectors require a deep understanding of consumer behavior and market trends. However, in FMCG, this necessitates much quicker reaction times regarding pricing, consumer preferences, and brand positioning.

Furthermore, operational efficiency through lean manufacturing or process streamlining and optimization can be adapted to FMCG’s focus on reducing waste, improving speed to market, and ensuring product availability.

Finally, distribution and retail relationships, along with a customer-centric approach, are essential. In FMCG, the emphasis is on delivering products that meet immediate consumer needs and preferences, requiring agility in product development and responsiveness to market feedback.

Thank you for sharing your insight with Thought Leadership.
Thank you so much for the opportunity and the collaboration. It’s greatly appreciated.

Thank you Alex for taking the time to share your thoughts with us today.

As the CEO of StayinFront, Tom Buckley is the driving force behind the company’s vision and growth and has built a team of top-flight managers and strategic alliances with key industry partners. With a vision of leveraging technology to solve business problems, Tom founded StayinFront in 2000. He has grown the company into a leading global provider of SaaS-based mobile field solutions in the life sciences and consumer goods industries with successful deployments in over 50 countries across six continents.

Thomas Buckley

Chief Executive Officer
StayinFront

RECENT INTERVIEWS

Francesc Teixidó Sanjuan

Sales Force Automation Product Manager – Europe Commercial Digital – PepsiCo

Michael Del Priore

Technology Advisor and Consultant

Tony Mezzatesta

Director Retail Operations – North American McCormick Teams – Advantage Solutions

Rodrigo Sanchez Medina

Project Lead LATAM – StayinFront

Stuart Jones

Former Senior Director of Global Sales Execution & Analytics – Mondelēz

Mike Marzano

Visiting Professor of Food Marketing – Saint Joseph’s University