MAXIMIZING YOUR RETURN ON INVESTMENT WITH THE STAYINFRONT RETAIL OPTIMIZATION PLATFORM
To derive the maximum ROI from your field marketing investments, you need to ensure that your team is focusing on the right activities in the right store at the right time. With the StayinFront Retail Optimization Platform (ROP), teams can deploy TouchCG®, Digital, and RDI services to drive growth and increase efficiency.
Actionable Insight Alerts
For many years, StayinFront has leveraged Point-of-Sale (POS) data to generate Actionable Insight Alerts, directing field teams to action the highest value in-store compliance gaps and measure those results.
In many markets, the best POS and stock-holding data reflects the previous day’s sales. However, in some markets, this data may only be available on a weekly basis or, in some cases, even less frequently.
So, how can your business stay one step ahead with data that hasn’t caught up to your retail execution goals?
The StayinFront Approach
The StayinFront Retail Optimization Platform (ROP) utilizes sales and stock data as well as digital image recognition (IR) data and field audit data to optimize the in-call activities performed by sales teams to maximize the ROI generated during every call.
The POS and stock holding data are analyzed along with the latest available digital audit data to identify compliance gaps, including:
• Distribution
• On Shelf Availability (OSA)
• Promotional Compliance
• NPD Compliance
• Share of Shelf
• Quality of Display
• And More
Keeping Your Eye on the Size-Of-Prize
Measuring is key! Compliance gaps are assigned a Size-Of-Prize (SOP) value. This forecasts the value of lost sales the store may suffer if the highlighted issue remains unresolved. The Size-Of-Prize can be used to prioritize store visits through Dynamic Routing or by empowering the sales rep to optimize their day based on the potential to drive value in each of the stores in their territory. StayinFront Dynamic Routing leverages the projected SOP along with a variety of other metrics to generate a daily call file optimized to drive the highest return for each territory.
Faster Feedback In-Store
On the call, the first action the field rep takes is to capture a digital image of the shelf. Using their smartphone or tablet, StayinFront ROP makes it easy for reps to use image recognition (IR) to capture real-time shelf conditions and identify compliance gaps.
Get results in an instant! It only takes 3 seconds to get results to the field rep. Photos can then be sent back to the server for a more detailed analysis for category management, keeping the entire team connected and organized.
Prioritize the Right Activities
On Shelf Availability (OSA) issues are refined and cross-referenced with stock data to identify if the stock is already in the store and requires merchandising. It can also suggest if a new order needs to be calculated. Under-faced products can be identified by comparing the agreed planograms or using StayinFront RDI’s proprietary Share-of-Shelf calculations to optimize the sales and availability of your products.
Every issue identified is assigned a Size-of-Prize (SOP) based on the store’s past and potential sales performance so your field team can prioritize the right activities.
Measuring and Enhancing ROI
Feedback data is used for two purposes: to train StayinFront’s Retail Optimization Platform to refine future alerts and to enable the ROP ROI model to calculate the incremental revenue the action drove during the call. This showcases actual growth you can see.
The ROP ROI model is a statistical model that analyses activity and sales data to identify the true sales impact of each action taken in-store during every call. Sales are tracked over time and indexed against a carefully selected set of control stores to calculate exactly what uplift to the store’s performance can be attributed to the field intervention.
This granular approach to measuring the field impact can be used to identify best practices and further enhance the field team’s ROI.
Know More. Do More. Sell More.
