LEVEL UP RETAIL OPTIMISATION GROWTH AND IMPROVE RETAIL EXPERIENCE
As we ring in another new year, CPG commercial teams are turning up the pressure and strategising to deliver a year full of sustained sales growth and improved retail experiences for shoppers.
However, last year’s challenges still linger.
CPG teams face supply chain disruptions, a surge in online pickup and delivery demands, and hiring challenges. Another persistent and unpopular economic circumstance is “shrinkflation,” where the product’s price remains consistent, but its size or quantity diminishes, leaving shoppers frustrated and unsatisfied. Factors like these create unprecedented stress on in-store execution, product on-shelf availability (OSA), and the overall retail experience.
How can your sales and account teams leverage agile retail execution solutions to outperform your competitors and boost sales growth in this challenging environment?
In five achievable steps, the StayinFront Retail Optimisation Platform (ROP) enables CPG commercial teams to address these challenges, maximise their retail investment, and level up sales growth:
1. Daily Identification – Using retailer POS data, the StayinFront ROP provides an overview of stores with the highest lost sales from retail execution issues.
2. Automated for Action – Automated alerts are sent to the account and field teams (3rd party or direct) with details of the issue, lost sales value, and a suggested Next Best Action.
3. First to the Field – With Dynamic Routing, field resources are directed to the stores with the highest lost sales value at the earliest opportunity.
4. Measuring the Impact – Corrective actions are taken in-store. The results of a sales uplift will calculate the return on investment (ROI) and the impact of field activities.
5. AI-Driven Sales – Equip sales reps with up-sell capabilities. AI-powered Digital Image Recognition, Augmented Reality, personalised sales pitches, and content that enables reps to proactively sell incremental business are some of the innovative features proudly offered with StayinFront ROP.
The StayinFront Retail Optimisation Platform (ROP) delivers an AI-powered retail execution solution, including Alerting, Smart Routing, and Digital Image Recognition capabilities. Our customers benefit from optimised retail execution performance that changes the retailer partnership and levels up sales growth.
Level Up Retail Optimisation Growth in 2024 with StayinFront! Contact a rep today to learn more!
