WHY IMAGE RECOGNITION IS IMPORTANT

Image Recognition (IR) is no longer a future strategy; it’s a service that is evolving rapidly and is in use globally. Various Image Recognition technologies are leveraged across multiple industries and all CG routes to market. Advances in hardware – notably cameras, baseline recognition technology, Artificial Intelligence (AI) and Machine Learning (ML) have fueled broader adoption and highlighted why image recognition is important:

• Improve efficiency

• Grow Revenue 

• Measure and Document Compliance

While executing the “Perfect Store” has often been the goal, the next level is further leveraging Image Recognition data and capturing it within an ecosystem like StayinFront’s Retail Optimisation Platform (ROP), which allows AI to parse, interpret, and transform the data into actionable, measurable insights. This demonstrates why image recognition is important in enabling companies to drive smarter decision-making and execute with precision.

Considering Digital Transformation:

Do I have the right products on the shelf? Do I have the appropriate share of shelf? These types of questions are transformed into questions such as:

• What is the best way to organise my products on the shelf?

• How best do I monetise the arrangement or planogram?

• How do I then package that data and present it to the retailer as my business case to further expand my share of shelf?

Executing in-store can also be transformed into a more measurable exercise that can be gamified. Rather than change mechanical steps in a process, the intent is to transform efficient and effective selling behaviors.

These are just some examples of how leading consumer goods companies “Know More, Do More, and Sell More” by leveraging StayinFront’s Retail Optimisation Platform (ROP) with digital features such as Image Recognition and RDI Predictive Analytics.

Start your Digital Transformation journey by understanding why image recognition is important for retail success. Contact a StayinFront sales rep to see the Retail Optimisation Platform in action!