Consumer Goods - Harness the Power in the Field with a Strong Retail Execution System

Consumer Goods - Harness the Power in the Field with a Strong Retail Execution System

by StayinFront · Friday, December 12, 2014 · 2451 views

In an era of increased competition for shelf space and ongoing price wars, consumer goods companies are continually faced with the challenges of an evolving retail landscape. Companies with strong retail execution systems in place are poised to gain a competitive edge because they have valuable information flowing to and from the place where consumers are making choices –the shelf.

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