Consumer Goods - New Technology Driving In-Store Selling Revolution

Consumer Goods - New Technology Driving In-Store Selling Revolution

The consumer goods industry is at a crossroads in the evolution of in-store activity. The relentless competition and proliferation of products vying for limited shelf space has changed the nature of the field rep’s in-store role. The message from companies to their field reps is clear: spend less time merchandising and more time selling in-store. The arrival of technology-enabled selling will drive the change, supporting reps with access to the live data and presentation tools needed to make a successful in-store sales pitch.

Author: StayinFront/Monday, January 12, 2015/Categories: White-Paper

Documents to download