REACH NEW RETAIL OPTIMIZATION GROWTH IN 2025
While many celebrate the year’s end as a grand finale, for those in the CPG industry, this time of year can feel like half-time in a competitive sports game – a chance to regroup, strategize, and focus on the team’s overall goal.
As persistent economic concerns challenge the industry and new innovations have brands scrambling to keep up with the latest tech craze, smart CPG companies are rewriting the playbook. Agile brands are leveraging growth by streamlining their retail execution opportunities in-store, automating the goalsetting process, prioritizing flexibility, and making time to broaden their understanding of the industry through insightful learnings.
Meet the Challengers
The fear of inflation, while moderated, is still causing many CPG companies a sense of discomfort. CPG teams also face supply chain disruptions, a surge in online pickup and delivery demands, and hiring challenges. Brands and consumers alike are faced with persistent cases of shrinkflation, the unpopular economic circumstance where a product’s price remains consistent, but its size or quantity diminishes. Factors like these create unprecedented stress on in-store execution, product on-shelf availability (OSA), and the overall retail experience.
How can your sales and account teams leverage agile retail execution solutions to outperform your competitors and boost sales growth in this challenging environment?
StayinFront TouchCG®: Meet The Retail Optimization Dream Team
Sales teams can maximize in-store success with the latest update to StayinFront’s TouchCG® Version 12.39, including On Device Neural Network (ODNN) and Smart Targets.
• Drive Growth with ODNN: Part of the StayinFront Retail Optimization Platform (ROP), On Device Neural Network (ODNN) is an AI-powered image processing tool designed to process images of retail displays on mobile devices, reducing the cost and time associated with sending images to the cloud for processing.
• Optimize with Smart Targets: Smart Targets uses AI/ML to seamlessly automate the goalsetting process and maximize sales opportunities. Each store receives a unique, AI-created Perfect Store target, which can engage teams to execute the routines with the most potential for achieving measurable sales growth.
With TouchCG®, CGP brands can save time and money working with more flexible cloud-enabled processors like ODNN and use Smart Targets to automate the goalsetting process with AI/ML for incremental sales growth.
StayinFront Van Sales: Driving Your Team to Maximum ROI
StayinFront Van Sales is an advanced route management and accounting solution built with over 20 years of experience with large-scale van sales customers in modern and traditional trade markets. Get your retail execution on the right track and optimize your routes to market.
• StayinFront Van Sales improves route management and integrates StayinFront RDI Predictive Analytics to explore advanced features like MSL of One.
• Teams can manage inventory control, including start and end of day processes and secondary facility storage.
• Teams can prioritize flexibility and ensure ‘perfect orders’ every time, using the pricing and discounting engine – with or without an internet connection.
• Sales teams can be more adaptable to their customers’ needs, offering flexible invoicing and payment receipt processes, such as partial day banking.
StayinFront Retail Optimization Platform: Know More. Do More. Sell More.
StayinFront Retail Optimization Platform (ROP) enables CPG teams to level up sales growth by:
• Daily Identification– Using retailer POS data, the StayinFront ROP provides an overview of stores with the highest lost sales from retail execution issues.
• Automated for Action– Automated alerts are sent to the account and field teams (3rd party or direct) with details of the issue, lost sales value, and a suggested Next Best Action.
• First to the Field– With Dynamic Routing, field resources are directed to the stores with the highest lost sales value at the earliest opportunity.
• Measuring the Impact– Corrective actions are taken in-store. The results of a sales uplift will calculate ROI and the impact of field activities.
• AI-Driven Sales– Equip sales reps with up-sell capabilities. Features like Augment®, a division of StayinFront, offer leading Augmented Reality (AR) capabilities through impressive 3D visualization of products scaled in a real-world environment, in real-time, through a tablet or smartphone. AI-driven features like IR and AR also power solutions like StayinFront Pitchbook® with Augment®. This innovative solution enables reps to create personalized sales pitches and proactively sell incremental business in-store.
Listen Up: More Ways to Level Up
In 2025, information is more accessible than ever before. Staying on the cutting-edge of the latest CPG trends and technology is a great way to ensure you are bringing the most innovative ideas to your business and discovering new ways to drive growth.
Podcasts are an efficient and cost-effective way to deepen your industry knowledge, especially with a busy schedule. CPG leaders are sharing their insights – for free! Immerse yourself in new ways to maximize ROI, improve efficiency, and drive sales growth as you commute, hit the gym, or catch up on work around the house. There’s always time to learn!
Our pick? Catch The Digital Snapshot Podcast on Spotify or Apple Podcasts. Hosts Sam Barclay, Steve Bonsell, and Aaron Eccleston discuss the latest ways to improve in-store efficiency and optimize overall workflow with powerful digital Image Recognition (IR) technology.
Driving Growth For A Successful Year Ahead
The StayinFront Retail Optimization Platform (ROP) delivers an AI-powered retail execution solution. Use 2025 as an opportunity for your business to streamline in-store opportunities, automate processes that reduce time, prioritize flexibility for teams and customers, and put learning back at the forefront to drive sales growth.
Level up retail optimization growth in 2025 with StayinFront! Contact a rep today to learn more.
Know More. Do More. Sell More.
