5 WAYS AI AND ROI WORK TOGETHER

Artificial Intelligence (AI) is an integral part of our daily lives in 2024. Leading CPG companies are incorporating game-changing AI solutions to deliver rapid returns on their investments (ROI) and navigate a modern economy that even top economists can’t seem to predict.

While some may be resistant (or at least a little suspicious) to onboarding AI into our homes, phones, and – especially – workplaces, there are so many ways that AI can eliminate wasted time and general oversights, streamline workflows, unlock new areas to expand, and a range of other business goals.

Here are five ways AI and ROI deliver fast results for StayinFront’s intuitive suite of solutions:

1. One Intelligent Platform: StayinFront’s Retail Optimisation Platform (ROP) utilises AI-based processing to recognise opportunities to supercharge ROI. With StayinFront’s ROP, reps benefit from several seamlessly integrated applications that drive measurable sales growth, eliminate needlessly wasting time, and prioritise the activities they should complete to generate the maximum return on investment.

2. Driven to the Future: Powered by intuitive AI, Dynamic Routing quickly determines the right stores to visit based on value and location and saves reps time. With more innovative technology, sales reps are directed to stores with the best opportunities using the most efficient routes, which leaves less time driving and more time maximising the return on investment from field force activity.

3. Recognise & Interact: With next-generation Digital Image Recognition (DIR) technology, StayinFront Digital boasts features like Interactive Shelf that use AI to evaluate a shelf’s conditions, create new insights that could otherwise be overlooked, and present next best actions that drive measurable sales growth. AI enhances features like the innovative burst mode or built-in photo-assist software and ensures the highest quality photos are taken and uploaded for processing so the reps can move efficiently.

4. Maximise Machine Learning: Discover new ways to expand and foster organic growth in developing markets. StayinFront Retail Data Insight’s (StayinFront RDI) collection of services leverages AI with its unique Intelligent Guided Selling (IGS) engine to transform data and grow sales while increasing ROI. Services like Predictive Analytics® use the power of Machine Learning to optimise store segmentation for developing markets where POS data is unavailable.

5. Unlocking A New Reality: Present your vision for success and showcase the best your brand has to offer in Augmented Reality. Using advanced AI technology, reps can sell products, present eye-catching 3D visuals for in-store displays, launch promotions, and virtually merchandise displays in Augmented Reality with StayinFront Pitchbook® with Augment®. Now, that’s the future playing out in real time!

With all these advancements, there’s never been a better time to add an AI-powered solution to help your brand maximise its return on investment.

A Little Humanity:

While we are passionate about how AI can strengthen our solutions, when you contact StayinFront, our reps are real people ready to help you generate the maximum ROI for your brand. Contact a StayinFront rep today to get started with AI and ROI.