Closed Loop Marketing
Changing the way sales reps interact with HCPs
Maximizing customer insight through more targeted messages and engaging multi-media
presentations can help field reps achieve higher quality interactions and stronger
Deliver one-on-one messaging using
interactive surveys, videos and digital brochures to allow reps to position themselves as a valuable
resource to healthcare providers.
Analyze and Adjust
Navigation path, materials viewed and
HCP's reactions during the call fed into the CRM system for analysis
and reporting. Based on the feedback, the message is adjusted for relevancy.
Right Content to the Right Customer
Field reps have a targeted
message and the most current materials at their fingertips. New and updated CLM
content and electronic media such as videos, sales aids, and clinical trials are
automatically pushed out to the field and the old content retired.
Enhancing the Physician’s Experience
StayinFront’s integrated CLM lets field reps access and share relevant information,
tailored to the preferences of the physician, in the way physicians want it - concisely
Using StayinFront Closed Loop Marketing on TouchRx
- Deliver eye-catching, interactive presentations in the office, offline
- Quickly analyze and adjust marketing messages
- Track and measure effectiveness of individual sales reps
- Manage content to ensure sales reps have the latest information