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News, Events, Press-Releases, Special Announcements from StayinFront
News, Events, Press-Releases, Special Announcements from StayinFront

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Advantage Sales and Marketing Completes Rollout of StayinFront TouchCG® to 6500 Sales Associates

FAIRFIELD, NJ (July 21, 2014) – StayinFront announced today that Advantage Sales and Marketing (ASM), the premier sales and marketing agency for many of the world’s leading consumer brands, has completed its national rollout of StayinFront’s revolutionary TouchCG in-store selling application.

ASM identified improving field productivity and in-store selling as the key factors in its decision to migrate to StayinFront TouchCG. StayinFront’s mobile solutions enable ASM sales reps to quickly and easily access retailer POS data and identify and repair store-specific SKU issues, including voids, out-of-stocks and out-of-dates. In addition, managers will be able to monitor and track all field activity and see exactly what’s been done in-store.

“StayinFront is a key competitive advantage for us,” said David Cortese, ASM CIO. StayinFront PitchBook™ provides our sales reps with professionally-developed sales stories, integrated with store-level data, for presenting new items, promotional events and display recommendations.”

“PitchBook, used in conjunction with our retail execution applications, will enable ASM’s field team to conduct merchandising activities more efficiently, gain a greater understanding of customers and close more opportunities,” said Sam Barclay, EVP and Managing Director at StayinFront. “They are able to do more, know more and sell more than their competitors.”

Mitch McNicol, ASM’s Director of Retail Technology added, “StayinFront has been a strategic partner for seven years and we’ve worked closely with them on solutions for selling in-store. Our retail team has access to a retailer's POS data so they can help store managers understand their store-specific sales performance, calculate their missed sales and implement merchandising changes to maximize sales and profits.”

“Our longstanding and collaborative relationship with ASM has helped make both our organizations stronger and more competitive,” said Thomas Buckley, CEO at StayinFront. “We remain committed to providing the technology to help them more deeply understand and better serve their customers.”

About Advantage Sales & Marketing LLC

Founded in 1987, Advantage Sales and Marketing (ASM) is a premier sales and marketing agency committed to building brand value for our clients and customers. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries. Headquartered in Irvine, Calif., ASM has over 70 offices in the United States and Canada. Visit www.asmnet.com for further details.

About StayinFront

StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit http://stayinfront.com

The POI Retail Execution Summit - September 26-27, 2016

Industry leaders will gather to discuss practices, research, proven strategies, and actionable advice regarding HQ strategy, field force execution, and merchandising.

2016 NACDS Total Store Expo - August 6-9, 2016

Industry leaders gather to exhibit, discuss, and gain insights on the retail industry.

The 13th Annual Consumer Goods Sales and Marketing Summit - June 6-8, 2016

Sales, marketing, and IT thought leaders assemble together to explore strategies for making impactful consumer connections.

2016 POI Global Promotion Optimization Summit - May 10-11, 2016

Industry leaders assemble to gather, collaborate, and share ideas.

2015 Consumer Goods Business Technology Leadership Conference

In the ever changing consumer goods landscape, there is no better time than the present to unify your company’s strategic initiatives

Tuesday, December 6, 2016

5 Things to Consider Before Partnering for Innovation

Tony Bullen, StayinFront's Executive Senior Vice President and Chief Technology Officer, lists five key points software developers should consider when looking at the "partnership for innovation" model.

Tuesday, December 6, 2016

StayInFront expands its business-intelligence offering for life sciences SFA

Pharmaceutical Commerce takes at look at StayinFront's vision and solutions for life sciences SFA.

Tuesday, November 15, 2016

The Sales Force Imperative

Sam Barclay, StayinFront's Executive Vice President and Managing Director, North America and APAC, discusses how consumer goods companies are using performance management tools and strategies to improve their sales force.

Friday, September 9, 2016

3 Steps for Training Tech-Inexperienced Employees

Tom Buckley, StayinFront CEO, discusses best training practices for getting non tech-savvy employees to adopt new technology.

Tuesday, August 16, 2016

Why is Pharma Paying So Much for CRM?

Sam Barclay, StayinFront's Executive Vice President and Managing Director, North America and APAC, debunks the misconceptions about buying CRM systems for the life sciences industry.

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