+1-973.461.4800

News, Events, Press-Releases, Special Announcements from StayinFront

News, Events, Press-Releases, Special Announcements from StayinFront

MORE

News. Events. Press Releases.

Press Releases

Events

News

Patties Foods Manages its Field Team and Assets with StayinFront EdgeCG On-Demand CRM

SYDNEY (April 30, 2014) – Australian success story, Patties Foods Limited (ASX: PFL), the manufacturer, supplier and marketer of iconic frozen savoury and dessert brands, has selected StayinFront EdgeCG® as itsmobile, SaaS-based sales force automation solution.

Specifically designed for the consumer goods industry, StayinFront EdgeCG will help Patties’ 110 representatives throughout Australia drive best practice retail execution strategies across its high quality portfolio that includes Four’N Twenty, Patties, Herbert Adams, Nanna’s, Creative Gourmet and Chefs Pride.

StayinFront EdgeCG’s cloud environment will allow the company to quickly and cost effectively roll out the software on the latest touch-screen tablets using StayinFront TouchCG®.

Patties Foods’ structured in-store sales processes will be configured using the dashboard functionality within the StayinFront software, with no additional customisation. The easy-to-use dashboards are set up by role for rapid adoption by the Patties’ field team.

The management of Patties’ vast in-field asset register –pie warmers – is complex and crucial to its responsive customer service. With StayinFront, Patties’ reps will have up to date visibility into customer requests and the status of all installs, repairs and equipment removal.

Zelko Erdec, G.M I.T, Patties Foods Ltd, said: “Rather than making our business environment fit new software modules, the StayinFront system is adaptable to our processes. It matches our training and in-store best practice objectives. By operating in a cloud environment, we’ve reduced upfront and ongoing complexity and the problems of keeping systems up to date.

“Our team will now have easy-to-use software and devices to back their sales professionalism as we strive for greater market share.”

Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said: “Patties Foods’ rigorous selection process further validates StayinFront’s approach to driving the efficiency and growth of Australian and global FMCG companies. Our ongoing investment in industry-specific functionality, SaaS and mobility is stamping our leadership in the consumer goods sector.”

About Patties Foods Ltd – www.patties.com.au

Patties Foods was founded by Peter and Annie Rijs in 1966 from a small cake shop in Lakes Entrance, Victoria. Now an ASX listed company (PFL), Patties has grown into a leading Australian manufacturer, supplier and marketer of branded frozen savoury and dessert products. With its operations based in Bairnsdale and corporate headquarters in Mentone, Melbourne, Patties Foods’ product portfolio includes Four’N Twenty, Patties, Herbert Adams, Nanna’s, Creative Gourmet and Chefs Pride.

These brands have strong market shares and are supported by considerable brand investment by the company. Specifically, Patties Foods has a #1 market share in the retail frozen savoury segment (which includes pies, sausage rolls, pasties and party goods) and a #2 market share in the retail frozen dessert segment (which includes fruit pies, cold desserts, danishes/crumbles, berries, snacks and cakes).

About StayinFront

StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit http://stayinfront.com.au or log on to our blog at http://blogs.stayinfront.com

The POI Retail Execution Summit - September 27-29, 2017

Gaining Competitive Advantage with Exceptional Retail Execution

14th Annual Consumer Goods Sales & Marketing Summit - June 5-7, 2017

Driving Digital Engagement

POI European Promotion Optimization Summit - May 9-11, 2017

Collaborate Globally and Execute Locally

2017 SOLC Partner Spring Forum - March 23, 2017

Sales Operations leaders within emerging life sciences companies meet with select industry vendors to help improve their sales and marketing effectiveness.

Channel Optimization in Pharma 2017 - February 22-23, 2017

Pharma and biotech leaders come together to to explore best practices for improved customer engagement and sales force effectiveness.

12
Tuesday, January 31, 2017

Pharma Tech Outlook Top 10 Analytics Solution Providers 2017

StayinFront is recognized as one of the Top 10 Analytics Solution Provider for 2017 by Pharma Tech Outlook in their annual list.

Tuesday, January 3, 2017

Innovators 2016: Services

PM360 recognizes StayinFront Chat™ as one of the most innovative services of 2016 in their annual Innovations issue.

Tuesday, December 6, 2016

5 Things to Consider Before Partnering for Innovation

Tony Bullen, StayinFront's Executive Senior Vice President and Chief Technology Officer, lists five key points software developers should consider when looking at the "partnership for innovation" model.

Tuesday, December 6, 2016

StayInFront expands its business-intelligence offering for life sciences SFA

Pharmaceutical Commerce takes at look at StayinFront's vision and solutions for life sciences SFA.

Tuesday, November 15, 2016

The Sales Force Imperative

Sam Barclay, StayinFront's Executive Vice President and Managing Director, North America and APAC, discusses how consumer goods companies are using performance management tools and strategies to improve their sales force.

12345678