StayinFront China Appoints New Managing Director
FAIRFIELD, NJ and SHANGHAI, CHINA – September 20, 2017 – StayinFront, a global leader in mobile cloud-based field solutions for the consumer goods industry, today announced the appointment of business development expert, Ellen Li, to Managing Director of StayinFront China, where she will head the sales execution, implementation team and support offerings in the greater Chinese market.
Li brings over 15 years of experience in both strategic and tactical positions across consumer goods companies, including previous sales and marketing roles at Coca-Cola China. She is a versatile sales and marketing professional with deep expertise in consumer insight and CRM integrated marketing.
Recognized by leading industry analysts, StayinFront was voted a Top Ten Technology Provider in the 2017 CGT Readers’ Choice Survey, and ranked Best-In-Class for five categories in the POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2017. Customers in over 50 countries, ranging from Fortune 100 companies and distributors, to niche manufacturers and contract sales organizations, have deployed StayinFront’s solutions to standardize best practices, improve visibility and increase sales force effectiveness.
Li has a Master Degree in Business Information Technology from Northumbria University, UK and a Registered Financial Planner Certification from Shanghai Jiao Tong University, and will be based in Shanghai, China.
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has additional offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details visit http://stayinfront.com.
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