POI Awards StayinFront Five Best-in-Class Distinctions in the 2017 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods
FAIRFIELD, NJ – July 18, 2017 - StayinFront, a leading global provider of mobile retail execution solutions for the consumer goods industry, is pleased to announce that it has been ranked Best-in-Class by the Promotion Optimization Institute (POI) for Mobile User Experience, Analytical Insights, Guided Selling, Interactive Customer Presentations and Coaching.
The report recognizes StayinFront as an early mover in delivering “sell more” capabilities and highlights its broad assortment of sales tools, including StayinFront PitchBook®, the dynamic in-store presentation tool with enhanced workflow for accessing store-level data, displaying results and performing calculations. POI also commends StayinFront’s leadership in integrating augmented reality to provide a powerful and compelling virtual reality view.
StayinFront’s scalability and flexibility were listed as key differentiators. The mobile SaaS solution, StayinFront TouchCG®, is easily configurable to support many different roles and routes to market, and scales from a single market to handling thousands of users across multiple geographies. Global Fortune 100 companies, niche manufacturers, distributors and contract sales organizations, across the globe, leverage StayinFront’s expertise and solutions to increase the efficiency of store activities, improve visibility of key information and sell more effectively in-store.
“StayinFront has a knack for the ‘global deal’ with some of the largest deployments that we have seen,” said Dale Hagemeyer, partner at POI and author of the Panorama. “They’re focused on increasing sales effectiveness with game-changing technologies such as guided selling, gamification, social chat, augmented reality and digital merchandising.”
“POI is a trusted resource for the consumer goods industry and StayinFront is honored to have been recognized as Best-in-Class in five categories,” said Thomas Buckley, StayinFront CEO. “Our goal is to continue providing our customers with the shortest path to value by delivering innovative and cost-effective solutions that enable them to do more, know more, and sell more.”
The POI Retail Vendor Panorama for Retail Execution and Monitoring in Consumer Goods highlights key insights for sales, marketing and merchandising executives including the best-in-class across, but not limited to, user experience, analytical capabilities, product vision, and configurability. In the 2017 report, 25+ solutions from 20 vendors were evaluated, identifying best-in-class capabilities and recommendations for excellence to help improve the overall retail and shopper experience. The report can be accessed here.
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details about StayinFront products and solutions, visit www.stayinfront.com.
About Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of the POI share cross-functional best practices in both structured and informal settings and benefit through industry alliances, the Certified Collaborative Marketer (CCM) curriculum and certification, industry leadership events, and the Promotional Collaborative Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. To learn more about the POI, including how to participate in research, how to register to attend or sponsor events, and how to engage with leaders on the CCM, visit http://www.poinstitute.com.