STAYINFRONT TO SUPPORT NEW SALES TEAM AT VITACO Australian Business Added to Growing Roster of Companies Deploying StayinFront EdgeCG On-demand Consumer Goods Functionality SYDNEY (January 17, 2012) – StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, today announces it has secured Australasian supplement and sports nutrition manufacturer, Vitaco, as the latest customer of StayinFront EdgeCG™, its on-demand consumer goods CRM solution. Dedicated to health and wellness, Vitaco recently formed a new national sales team to sell directly into Australian pharmacies. To support the new strategy, Vitaco is equipping the field with StayinFront EdgeCG on Windows® 7 tablets to drive efficiencies and foster relationships with pharmacies. Key to its decision to deploy StayinFront EdgeCG were the integrated analytics, KPIs and in-field dashboards that will provide Vitaco reps with everything they need to sell more and manage better. The availability of StayinFront's innovative consumer goods on-demand solution means that organisations like Vitaco can rapidly implement sophisticated CRM tools that enable them to compete in their marketplace at the highest levels of efficiency. Kerrie-Anne Turner, StayinFront’s APAC Vice President and Managing Director Australia, said: “The addition of Vitaco to recent customers that manufacture and market well-known brands found in homes throughout Australia and around the world is a clear indication that StayinFront is setting the benchmark for on-demand CRM solutions in the consumer goods industry.” About Vitaco Vitaco Health Ltd was formed 2007 as a merger of two Australasian health and wellness companies: Nutra-Life Health & Fitness, a leading supplement and sports nutrition manufacturer, and Healtheries of New Zealand, one of New Zealand’s largest and oldest health food manufacturers. Its brands include: Nutra-Life, Healtheries, Balance Sports Nutrition, Aussie Bodies, Abundant Earth and Wagner. Today, Vitaco employs nearly 500 people and manufactures 1 billion products every year in its Auckland plants which are distributed to more than 30 countries. It also has a sales and distribution office in Sydney. www.vitaco.com.au About StayinFront StayinFront is a global provider of the world’s most innovative customer relationship management solutions. From on-demand and on-premise CRM to mobile CRM access in the field using Androids™, iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world’s top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit http://stayinfront.com or log on to our blog at http://blogs.stayinfront.com For further information please contact: Kerrie-Anne Turner StayinFront 02 9900 1122 Shuna Boyd BoydPR 02 9418 8100 |