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 Dale Hagemeyer
Managing Vice President, Gartner

 
Industry Solutions » StayinFront Consumer Goods » StayinFront EdgeCG (On-Demand)
StayinFront EdgeCG – Consumer Goods CRM On Demand for Retail Execution and Sales Force Automation

Introducing StayinFront EdgeCG® - On-Demand CRM for Consumer Goods Organizations

StayinFront is revolutionizing consumer goods sales force automation with StayinFront EdgeCG, an on-demand retail execution system that provides industry-specific functionality and analytics in one complete cost-effective, cloud-based package. StayinFront EdgeCG provides the clarity field forces need to more effectively manage their territories and for sales managers to measure and respond for improved productivity and overall results.

Field teams will appreciate how easy StayinFront EdgeCG is to use, and how it looks and feels like a native application. For home office users, StayinFront EdgeCG works, looks and performs like a desktop application.

The Right On-Demand CRM Tools to Sell More and Manage Better

With StayinFront EdgeCG, consumer goods companies are no longer limited in their ability to put an industry-specific on-demand retail execution systemin the field. Now, consumer packaged goods organizations have a SaaS-based platform with rich functionality and uncompromised analytics. Rapidly deployed, teams can be up and running in weeks. 

Your teams can access StayinFront's on-demand retail exeuction systemanytime, anywhere  from a range of devicess with StayinFront TouchCG™. StayinFront TouchCG works on Androids™, iPhones and iPads for maximizing your field force’s agility and efficiency.

Key Features of StayinFront EdgeCG - CRM On-Demand

  • Visibility – Through built-in analytic and Key Performance Indicator (KPI) engines, managers have timely and actionable insight into what’s happening at the store.  
  • Field Force Efficiency – With dashboards that can be easily configured to match the needs of your teams, the value of time spent in-store is maximized. Each rep performs the right tasks, at the right time, in the right place.  
  • Adaptability – By matching in-store workflow, the system is easy for field reps to use and is consistent with existent business processes, minimizing the time required for each store visit.  

As a cost-effective, on-demand CRM system in a safe, shared environment, StayinFront EdgeCG can be deployed and implemented rapidly, without the need to purchase software. With no upfront costs and no investment in infrastructure required, StayinFront EdgeCG reduces the total cost of ownership. Available on a wide range of devices, entry into the mobile arena is also lower with StayinFront.

StayinFront EdgeCG has on-demand CRM functionality that spans wall-to-wall retail execution and direct store delivery, modern and traditional trade, as well as specialty channels. StayinFront EdgeCG will support all your teams, from Brand Managers and National Account Managers to Sales Reps and Merchandisers. The system is easily configured for complete relevance for each user with features that can be turned on/off by user role. Consumer goods companies have the security and convenience of automatic upgrades, so that the latest on-demand consumer goods CRM functionality is always available.

StayinFront provides web-based training to ensure companies are fully leveraging this powerful system to support their retail execution strategy. StayinFront EdgeCG is also backed by the experience of consumer goods industry professionals who have been providing solutions to improve performance for over 20 years. From software and infrastructure to services, StayinFront offers single vendor accountability, resulting in fewer issues and quicker resolution.


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