Solutions for Retail Execution

Generating a positive field team return on investment, while outperforming your competitors, is the hallmark of successful retail execution for consumer packaged goods manufacturers and distributors.

StayinFront Consumer Goods 12 offers the right CPG CRM tools for effective sales management in the consumer goods industry.  It provides the functionality that will help your company grow, meet its unique retail challenges and provide a healthy return…everything you need to sell more and manage better.

StayinFront Consumer Goods Provides

• Efficiency – Increase time on value-added activities, reduce time spent on routine tasks 
• Visibility – Compare in-store and market data to identify opportunities for growth 
• Adaptability – Easily configured to support your in-store processes 

StayinFront Consumer Goods supports complex relationships in the consumer packaged goods demand chain.  It does this by integrating internal and external data sources, tracking accounts and store-level interactions across multiple channels. It provides rich analytics for a complete view of the business.

How StayinFront Consumer Goods Can Help Your Sales Team

Enable Field Force Efficiency

• Maximize the value of time spent in-store by ensuring reps perform the right tasks at the right time in the right place.
• Tasks are pushed to the filed at store level, so reps see only what is relevant to each store visit.
• Highlight and resolve distribution gaps by checking placement and space allocations against planograms.
• Cycle priorities and POS display details are available on mobile devices.
• Pricing errors are reduced by ensuring all applicable discounts are applied. 

Gain Visibility at the Store

• Key Performance Indicators (KPIs) keep managers up-to-date with what’s happening, and are tuned to match changing business requirements. Reps can continuously monitor their performance while receiving shared market intelligence.
• Managers can easily configure their own dashboards by assembling from a suite of parts, ensuring key information is available at a single glance.
• Improve trade promotion management with targeted tasks and surveys to fully understand in-store conditions.

Adaptable to Fit Current and Future Needs

• Supports multiple user roles – no limit to the number of roles the system can support.
• Matches your path through the store, making the system easy to use and consistent with your workflow.
• Selection of devices and platforms can suit individual users – from mobile phones to ruggedized devices for merchandisers, and from mobile device to tablet PCs for sales reps. 

Measure, Understand and Drive Activity with Actionable Analytics:

For Managers

• Combine data from many sources to really know what ís happening
• Drag and Drop user interface makes understanding exceptions easy
• Push exceptions to field users to help drive store tasks

For Field Users

• Continuous feedback of performance against KPIs drives activity
• Store level call coverage target exceptions promote compliance with call plans
• Receive shared market intelligence

Deployed to merchandisers, sales representatives and managers on mobile handhelds, tablets, smartphones and web, StayinFront Consumer Goods is a single consumer packaged goods CRM solution to all your retail execution requirements.