Solutions for Direct Store Delivery
Regular store visits by Direct Store Delivery reps drive sales volume and retailer/shopper loyalty through faster demand sensing and effective merchandising.
StayinFront Consumer Goods 12 provides the consumer packaged goods CRM functionality to meet your van selling, one and two-step direct store delivery requirements supplemented with optional retail execution modules to support processes far beyond traditional van selling and route accounting solutions. Everything you need to sell more and manage better.
StayinFront Consumer Goods Provides
- Efficiency – Increase time on value-added activities, reduce time spent on routine tasks
- Visibility – Compare in-store and market data to identify opportunities for growth
- Accountability – Fully auditable inventory and payment handling
In addition to typical direct store delivery functions such as order entry, inventory management and store delivery, StayinFront Consumer Goods brings the full breadth of retail execution features to direct store delivery users including merchandising tasks, surveys, point of sale placement and visibility of current promotional activity and cycle priorities.

How StayinFront Consumer Goods Can Help Your Direct Store Delivery Sales Team
Enable Field Force Efficiency
- Maximize the value of time spent in-store by ensuring reps perform the right tasks at the right time in the right place.
- Tasks are pushed to the filed at store level, so reps see only what is relevant to each store visit.
- Highlight and resolve distribution gaps by checking placement and space allocations against planograms.
- Cycle priorities and POS display details are available on mobile devices.
- Reconciliation is simplified with fully auditable van inventory and route payment collections. Integrate route results into your ERP system while electronically delivering invoices and delivery notes with DEX/UCS.
Gain Visibility of the Route and the Store
- Near real-time reporting of route activity ensures managers have visibility of route progress including sales, payment collections, available inventory and visit completion.
- Key Performance Indicators (KPIs) keep managers up-to-date with what’s happening, and are tuned to match changing business requirements. Reps can continuously monitor their performance while receiving shared market intelligence.
- Managers can easily configure their own dashboards by assembling from a suite of parts, ensuring key information is available at a single glance.
- Improve trade promotion management with targeted tasks and surveys to fully understand in-store conditions.
Adaptable to Fit Current and Future Needs
- Easily increase or reduce the in-store capability of direct store delivery reps with role-based selection of modules.
- Supports multiple user roles – no limit to the number of roles the system can support.
- Matches your path through the store, making the system easy to use and consistent with your workflow.
- Selection of devices and platforms can suit individual users – from mobile phones to ruggedized devices for merchandisers, and from mobile devices to tablet PCs for sales reps.
Measure, Understand and Drive Activity with Actionable Analytics:
For Managers
- Identify and deal with route issues as they occur.
- Combine data from many sources to really know what’s happening
- Drag and Drop user interface makes understanding exceptions easy
- Push exceptions to field users to drive store tasks activity
For Field Users
- Continuous feedback of performance against KPIs drives activity
- Store level sales and call coverage target exceptions promote compliance with sales and route plans
- Receive shared market intelligence
Deployed to presales and van sales representatives, delivery vehicles and managers on mobile handhelds, tablets, smartphones and web, StayinFront Consumer Goods is a single consumer packaged good CRM solution to all your Direct Store Delivery requirements.