StayinFront CRM Add-ins: StayinFront Marketing Center
StayinFront Marketing Center is a CRM marketing module that provides organizations with a comprehensive tool to manage all phases of corporate marketing campaigns or events. StayinFront Marketing Center provides the ability to create, execute, manage and track marketing campaigns within the StayinFront CRM system.
From the initial phases of targeting prospects or event attendees through monitoring campaign ROI and lead response rates, StayinFront Marketing Center allows the focus to remain on the campaign itself rather than the complexity of campaign logistics.
Benefits Of StayinFront Marketing Center
- Improved marketing ROI through greater efficiency
- Focus on the campaign, not the minute details
- Reduced errors and improved productivity
- Immediate availability of customer data
StayinFront Marketing Center can be used for multi-stage direct marketing, training courses, seminars, conferences, promotional events and e-marketing campaigns.
Features of StayinFront Marketing Center
Automated Email Marketing
Integrated eMarketing allows for full project management of CRM email marketing campaigns. Gain full control in creating and managing personalized and text and HTML email messages, including sending messages, management of responses and click-through detection.
Event Calendar
The calendar provides a representation of single or multiple campaigns, including campaign tasks. The display can be easily scaled, choosing between days, weeks, months and quarters using a simple scale slide bar.
Campaign Budget Tracking
Keeps a record of expenses related to an event or project, with the ability to compare costs of various events.
Targeting
Allows groups of people to be included in a campaign using search criteria, campaign lists and segments.
Automated Invitation/Status Reporting
Use mail merge to merge attendee details with template documents, and obtain a detailed breakdown of campaign/guest counts by status type.