Our Leadership

Sam Barclay

EVP, Managing Director, North America and APAC

As Executive Vice President and Managing Director of both North America and APAC, Sam leads the US-based and APAC teams of professionals who deliver a comprehensive range of SaaS-based and mobile CRM and retail execution software products and turnkey services to life sciences and consumer goods organizations.

Sam’s leadership, technology insight and operations expertise have strengthened StayinFront’s culture of innovation and has expanded the company into new markets while extending its product portfolio and global reach. Sam focuses on driving and delivering new business, product planning and leveraging the full suite of company offerings to StayinFront's multi-national clients. Sam is also responsible for building relationships with StayinFront's global accounts and establishing new partnerships that extend the services StayinFront offers to its clients.

Sam has 20 years of experience selling, implementing and managing complex CRM systems. He has written a number of articles on Customer Relationship Management (CRM) and Analytics, and has presented at industry conferences on best practices and applications of technology in sales and marketing environments. Sam holds an MBA in Finance from NYU Stern School of Business, and a Bachelor of Laws with honors and a Bachelor of Information Science from Otago University in New Zealand.